---
title: "Search and AI answers"
slug: "product/seo-geo"
fullSlug: "product/seo-geo"
description: "Page checks, search terms, where you rank, who links to you, and what ChatGPT, Gemini and the other AI answer engines say about you — in plain words."
status: "published"
visibility: "public"
site: "AWD CMS"
---

# Search and AI answers

> Page checks, search terms, where you rank, who links to you, and what ChatGPT, Gemini and the other AI answer engines say about you — in plain words.

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[Log in](/login) | [Start free](/onboarding)

# Get found — by Google, and by the AIs

Everything an expensive search tool checks, in plain words — and the new question: what the AI answer engines say when somebody asks about you.

[Try it on a made-up business](/demo/seo)

## What each check tells you

Each one answers one question about your site.

### Check your page

Title, summary, headings, pictures, and what to fix first.

### Page speed

How quickly your pages load, what is holding them back, and the change that would save the most time.

### What people search for

How many people search a phrase each month, how hard it would be to win, and which phrases are worth a page of their own.

### Where you come up

Your place on Google for a phrase, and whether Google’s AI Overview cites you.

### Who links to you

Which websites link to you, how trustworthy they look, and a year of links won and lost.

### What the AIs say about you

Where ChatGPT and Google’s AI answers name you, the questions that brought you up, and how often they name a rival instead.

## Questions people ask

### Where do the figures come from?

From a professional search-data service, once your site is connected. Before that, and on the public demo, the figures are fixed examples that never change, and every panel says so.

### What are SEO and GEO?

Search engine optimisation is being found on Google. Generative engine optimisation is the newer one: being the site an AI answer quotes when somebody asks it a question you should be the answer to.

### Can I ask the AIs directly?

Yes. The same question goes to ChatGPT, Claude, Gemini and Perplexity, and you see each answer, the websites it drew on, and whether it named you.

## Run the checks on a made-up business

No sign-in. Every check, with example figures.

[Open the search demo](/demo/seo)

[Start free](/onboarding)

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