About us

Why this exists

We built websites for small businesses for years, and watched the same thing happen to every one of them: the launch was the high point. After that, every change went through us, and every change that went through us was a change that waited. The sites went stale not because their owners did not care, but because caring meant sending an email and waiting for a quiet afternoon.

So we built the editor we wished those owners had: one that is the page itself. Click the words, type over them, publish. No dashboard to learn, no theme to break, nothing that needs a developer on the end of a phone.

What we believe

A website should be kept by the person who knows the business. The tools should get out of the way. Nothing on a page should be invented by the software — not a review, not a result, not a photograph of a kitchen nobody has cooked in. And a site should be as readable to someone using a screen reader as to anyone else, checked by code, not by promise.

How it is built

Your site is served from Cloudflare’s network, which keeps a copy close to whoever is reading it, so it opens quickly wherever they are. Every heading, paragraph and picture on a page is held as its own piece rather than as one lump of code. That is why typing over a line cannot break the layout around it. The AI is Google’s Gemini. The search and AI-visibility figures come from DataForSEO, an outside company that measures them, so the numbers are not ours to flatter. And it is built, and used every day, by a small team.