Compared, fairly

Each of these tools is good at something. The question is which job you are hiring it for.

The short version

A summary. Each comparison below goes into the detail, and says where the other tool is the better choice.

Where you edit
AWD CMSOn the live page
WixIn a separate editor
SquarespaceIn a separate editor
WordPressIn an admin area (wp-admin)
WebflowIn the Designer, or a client editor
Built for
AWD CMSOwners who change the words
WixAnyone building from a template
SquarespaceAnyone building from a template
WordPressAnyone, with plugins for everything
WebflowDesigners and agencies
Learning curve
AWD CMSClick the words
WixA canvas of controls
SquarespaceA canvas of controls
WordPressMenus, themes and plugins
WebflowA designer’s layout controls
AI help
AWD CMSDrafts pages and rewrites on the page
WixAI site builder and writing tools
SquarespaceAI writing tools
WordPressDepends on add-ons
WebflowAI writing tools
Bring your old site
AWD CMSCopied exactly, page by page
WixRebuild from a template
SquarespaceImport from some platforms
WordPressImport tools and migration plugins
WebflowRebuild in the Designer
Hosting
AWD CMSIncluded
WixIncluded
SquarespaceIncluded
WordPressYours to arrange, or WordPress.com
WebflowIncluded

Each comparison

This list keeps itself: every comparison appears here the moment it is published.