The blog
Written the way the product is built: plainly, and about the real thing.
Latest posts
This list keeps itself: every page filed under Blog appears here the moment it is published.
- 21 Sep 2026
A website you can change from your phone
The best time to fix the website is when you notice the problem, and you notice it on your phone. So the editor has to work there.
Read the post → - 21 Sep 2026
Being found by search, and now by the AIs
People are asking ChatGPT and Google’s AI which plumber to call. Whether your site is the answer is measurable, and it is a different question from where you rank.
Read the post → - 21 Sep 2026
Moving a website without rebuilding it
The usual way to change platforms is to start again from a template and lose a decade of pages. The other way is to copy what you have, exactly, and edit from there.
Read the post → - 21 Sep 2026
What “no code” should actually mean for a small business
It should mean nobody in the building ever needs to know the site is made of code — not that the code has been hidden behind a harder interface.
Read the post → - 21 Sep 2026
Why editing on the page beats a dashboard
A dashboard is a second website you have to learn in order to change the first one. Here is what goes away when you take it out.
Read the post →